Southampton FC adds VARIANSE as global trading partner
VARIANSE has signed a multi-year deal with Southampton FC, becoming the club’s Official Global Trading Partner and exclusive Official CFD Trading Partner.
Latest
Edition 2: Why is every football shirt suddenly fintech? đź‘€
Finom puts European Entrepreneurs at the Heart of Juventus
Kalshi becomes exclusive US open prediction market partner
Salmon becomes NBA Philippines partner through 2026/27 Season
eToro partners with Leeds United and Leeds United Women
Circle puts USDC on Chelsea Shirts in landmark partnership
Football
Southampton FC adds VARIANSE as global trading partner
VARIANSE has signed a multi-year deal with Southampton FC, becoming the club’s Official Global Trading Partner and exclusive Official CFD Trading Partner.
Finom puts European Entrepreneurs at the Heart of Juventus
eToro partners with Leeds United and Leeds United Women
Circle puts USDC on Chelsea Shirts in landmark partnership
NFL Extra Points Credit Card Moves to American Express Network
HALA takes upper-back spot on Al-Ahli Jerseys
Payhound brings crypto payments into AS Monaco’s B2B Network
Deep Dive
The Battle for Florida: Why Banks and FinTechs Are Betting Big on Sports
Financial brands are taking over Florida sports. From Nubank and Banco Inter buying MLS stadium rights to JPMorgan Chase and ItaĂş targeting NBA arenas, banks are using sports for market entry, acquisition, and wealth defense. See how finance is carving up Sunshine State sports!
How Mastercard built a commerce empire in global sports
The Fintech-ification of the Premier League
How American Express turned sports sponsorship into a payment engine
Revolut x Sports: Inside Revolut’s high-stakes bet on global sport
Airwallex X Sports: Inside a FinTech's Journey Across Global Sport
JPMorgan Chase is everywhere in Sports
F1
How FinTech is powering Formula 1's new commercial era
Formula 1's 2026 grid is packed with payments companies, digital banks and crypto firms. Here's a look at the partnerships shaping the sport's financial future.
Airwallex and McLaren turn Lando Norris's mind into Formula One's newest brand film
BancoagrĂcola and Mastercard put McLaren F1 on the Card
Stripe enters sports sponsorship through the Mercedes F1 deal
Audi X Revolut 2: Deal Breakdown
Audi Ă— Revolut : Deal Timeline
